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UC Davis Faculty Predictions for 2016 on Food and Nutrition

by Stephanie Maroney — last modified Jan 11, 2016 07:28 PM
Bruce German, Director of the Foods for Health Institute, was among several faculty asked to predict the future of their particular fields of research and expertise in the new year.

Covering topics from immigration, early learning, ISIS, and the U.S. Supreme Court, UC Davis News featured the expert voices of UC Davis faculty and researchers. Bruce German weighed in on the future of food and innovation, writing:

  • "The world’s food enterprise today is a commodity-driven, brand-valued, food product-centric marketplace built largely on a cost-driven profit model. Thanks to scientific research and innovation, this model will change to a diet-driven, health-valued, consumer-centric and knowledge-based system. Today, individual foods attempt to claim valuable properties through advertising and labels. In truth, it is the entire diet that matters, and hence the future will see personal, smart technologies keeping track of what we do and what we like and, drawing from a scientific knowledge cloud, guide all of our choices of foods and beverages. Building that knowledge cloud of food and health is one of the ongoing objectives of UC Davis."

Other predictions for the future of food and innovation come from Cleveland Justis and Andrew Hargadon:

Cleveland Justis, executive director, UC Davis Child Family Institute for Innovation and Entrepreneurship

  • Food, health and wellness will continue to dominate startups at UC Davis. The 2016 Big Bang! Business Competition already has 24 teams registered, many in these fields. And, given the current focus on climate issues at the international, national and state levels, we anticipate that clean energy will begin a comeback. One example: the Big Bang! will award a significant new prize — the SynGas Challenge — that reflects a renewed interest in the promise of clean energy.

Andrew Hargadon, Charles J. Soderquist Chair in Entrepreneurship, UC Davis Graduate School of Management; faculty director, UC Davis Child Family Institute for Innovation and Entrepreneurship

  • The most successful and forward-looking entrepreneurial ventures will be based on “uncommon collaborations” — innovative partnerships among business, government, scientists and NGOs that consciously and deliberately seek out the talent, knowledge, skills and perspectives that accelerate commercialization.

Read the full list of predictions here: http://news.ucdavis.edu/search/news_detail.lasso?id=11422

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